We’ve been in those rooms.
About Signal House
Ally, Eric, and Percy bring decades of senior-level experience across corporate communications, reputation, brand, marketing, and creative strategy. From shaping the message and preparing leaders to communicate it, to building the brand and creative experiences that bring it to life, the team combines strategic counsel with hands-on execution.
Their backgrounds span global technology companies and high-growth startups, giving them the experience to help emerging companies sharpen their story, navigate high-stakes moments, and show up in the market with the clarity and confidence of a much larger organization.
Percy Chow
Percy Chow is Founding Partner of Signal House, where he leads brand and creative strategy, helping growth-stage companies turn business strategy and complex ideas into clear, compelling experiences that connect with customers and move markets.
He works across brand positioning, messaging, creative direction, sales enablement, and go-to-market execution, bringing strategy to life across the places where companies tell their story—from websites and campaigns to executive presentations and customer experiences. His approach combines strategic thinking with hands-on creative execution, helping companies not only define what they want to say, but make sure people see, understand, and remember it.
Over more than two decades in technology, Percy has led brand, creative, and marketing initiatives for global companies and high-growth startups including HP, PTC, ServiceMax, and InsideView. His experience spans corporate and product branding, integrated campaigns, digital experiences, executive storytelling, presentations, events, and sales enablement. He has worked closely with executives, marketing leaders, product teams, and sales organizations to translate complicated technologies and business strategies into ideas that are easier to understand, more persuasive, and more useful. Whether building a brand system or refining a single critical presentation, Percy brings the same belief to the work: strategy only matters when people can understand it and act on it.
Percy holds a B.S. in Graphic Design with minor in Business and has spent his career at the intersection of technology, business, and creativity. His teams have been recipients of Telly Gold and Silver Awards for Corporate Video. Outside of work, he is active in his church and has served in leadership, youth ministry, and mentoring roles. He is also a lifelong car enthusiast, which may explain his tendency to believe that almost anything can be made better with thoughtful design, careful tuning, and occasionally taking apart something that was working perfectly well in the first place.
Ally Zwahlen
Ally Zwahlen is Co-Founder & Managing Partner of Signal House, where she helps technology companies sharpen their story, strengthen their reputation, and show up with greater clarity in the market.
She works with founders and executive teams at high-stakes moments, including rapid growth, category creation, leadership change, acquisition, IPO preparation, and reputational pressure. Her work sits at the intersection of strategy, communications, and market perception, helping companies define what they want to be known for and build the narrative to support it.
Over more than two decades in technology, Ally has spent 15+ years as a Vice President leading global communications and marketing functions for some of the industry’s most recognized enterprise software and cybersecurity companies. Her experience includes McAfee / Intel, Taleo, ServiceMax, Centrify, AVG Technologies, and Reputation, and she has guided communications through approximately 15 IPO and M&A transactions. She is known for translating complex businesses into compelling stories, elevating executive voices, and building communications programs that connect corporate strategy to customers, employees, media, investors, and the broader market.
Ally earned a B.A. in Communications from the University of California, Santa Barbara, with a minor in Dance. A former professional dancer, poetry enthusiast, and mom of three, including twins, she brings equal parts discipline, creativity, resilience, and perspective to her work. Life has given her plenty of hard-knocks training, which may be why she is most comfortable helping leaders find clarity in complicated moments and the story worth telling on the other side.
Eric Andre
Eric Andre is Founding Partner of Signal House, where he leads communications strategy and client delivery, helping growth-stage and transforming companies turn complex business challenges into clear stories, stronger communications, and meaningful action.
He works alongside executive teams navigating high-stakes moments—from entering new markets and integrating acquisitions to preparing for an IPO or managing change. His approach combines strategic thinking with a deep understanding of what it takes to turn a good strategy into communications that resonate with employees, customers, and the broader market.
Over more than two decades in technology, Eric has led communications, marketing, and customer advocacy programs for companies including PTC, ServiceMax, GE Digital, McAfee, Intel, and EMC. His experience spans executive communications, employee engagement, change and integration communications, internal channels and events, sales enablement, and integrated marketing. He has partnered closely with executives and cross-functional teams to translate complex businesses and initiatives into stories people can understand—and, more importantly, act on.
Eric earned a B.A. in English from Santa Clara University, along with a Certificate of Business from the university’s Retail Management Institute. Outside of work, Eric is a lifelong Bay Area sports fanatic and has spent more than 15 years coaching youth baseball and basketball, including at the high-school level. He also loves to travel and spend time with his wife, Kerry, and their four children.
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