Communication Lab
The role got bigger. You don’t have to figure it out alone.
New Directors and VPs of Marketing and Communications are expected to find the message, win support, handle resistance, and speak for the organization. The Communication Lab gives them a place to practice those responsibilities using the communications they’re already working on.
One four-hour Lab: $15,000
Includes 60 minutes of preparation, customized exercises, and a post-session playbook.
Practice with the work in front of you.
Bring a difficult announcement, a complex initiative, or a message that isn’t landing. We build the exercises around your organization’s real communications, so participants can work through a current challenge and take what they learn back to their teams.
Four hours. Four questions.
1
Find your message
What are you actually trying to say?
Identify the audience, objective, and point that matters most. Turn a messy real communication into a clear three-point narrative.
2
Tell
the story
How do you make people care?
Build a story around the problem, the change, and the evidence. Turn a real initiative into a two- to three-minute explanation people can follow.
3
Read
the room
How do you communicate when people disagree?
Consider what different stakeholders need to hear. Practice adapting the same announcement for different audiences while listening and responding to resistance
4
Own the
moment
How do you communicate when the stakes are high?
Prepare for hard questions, hostility, and uncertainty. Finish with a live simulation built around a situation your team could face.
Bring us a real communication challenge.
We’ll talk through who needs the workshop, what they’re facing, and how to shape the Lab around their work.