Messaging
We strongly advocate for testing the brand, company or product messaging BEFORE it is released for internal and external consumption.
The message that makes sense inside your company may not be the one your market responds to.
Signal House helps you find what resonates through clear strategy and controlled in-market testing. Choose a focused Message Test from existing product or brand positions, or a full Strategy Sprint that builds your positioning and narrative first, then tests the message and maps out the next 90 days.
You have existing product, brand, or preferred messaging, but don’t have data to show it is landing with your audience.
Focused
Messaging Test
Find out which story earns a response before you invest in a larger rollout.
We develop two or three distinct message directions and
put them in front of a defined audience through controlled in-market testing.
You receive a clear readout, the strongest direction,
and an evidence-backed recommendation for what to say next.
$25k
You have an idea for your product or brand story, but need a strategy, evidence it resonates, and a plan to execute it.
Message
Strategy Sprint
We begin by defining your positioning, value proposition, and master narrative with your leadership team.
We turn that strategy into messages for each audience and an executive story, then test the key ideas in market and refine them based on what we learn.
You get a messaging toolkit and a 90-day roadmap
for putting the story to work.
$50k
Stop Letting Internal Opinions Determine Your Messaging.
How the customer interprets what you say is the ultimate validation of what you say. Do that with data.